Bekkenbodemhuis

bekkenbodemhuis is a pelvic floor therapy practice, and most patients arrive after putting

the appointment off for months. the identity had to make that first visit easier:

warm, recognisable, and nothing like a hospital. i built it around an eight tone palette

instead of the usual three. bordeaux, crimson, terracotta, blush and rosewood carry

the warmth. slate, steel blue and ivory hold it steady. the deep tones front the practice,

the soft ones sit behind the treatment information, so the palette does most

of the reassuring before a patient has read a single word.